Our "Man on the Street" reels bring Mizzou’s campus to life by sparking fun, spontaneous conversations with students. From trending topics to thought-provoking questions, these videos blend entertainment with relevance, engaging students in ways that feel natural and relatable. They connect back to key student success messages, making important resources and topics more accessible in a way that resonates with Mizzou’s target audience.
We create quick, trend-driven videos designed to capture student attention and amplify campus moments. These videos blend timely trends, pop culture and university happenings to maximize engagement.
One standout example is a video I pitched using a trending sound and the launch of The Mizzou Store’s Lululemon collaboration, which became one of our highest-performing posts ever, reaching 180K+ people. Another, a Wicked-inspired reference, connected with both musical theater fans and stressed students, resonating strongly during finals.
Instagram Stories serve as a powerful tool for quick, digestible content that keeps students informed and engaged. We create story graphics that balance visual appeal with useful information, ensuring students can quickly absorb key messages while staying within Mizzou’s brand identity.
Below, the first row highlights the six major student success centers, providing a clear, accessible guide to campus resources. Second, the career fair-focused content uses photos and strategic copy to help students feel prepared, easing their nerves while offering tangible advice.
We primarily leverage CapCut and Canva for Mizzou Social, two leading platforms for social media content creation.
In CapCut, I handle video editing, sound design, music selection, custom templates and closed captioning—all built from scratch to ensure each piece aligns with both trending aesthetics and accessibility standards.
With Canva, I craft graphics, animations and branded visuals that adhere to Mizzou’s brand standards, ensuring consistency across platforms while keeping content fresh and eye-catching.
I am extremely proud that my personal contributions to Mizzou social media in 30 videos have generated a total of 1.45M impressions, an average reach of 30.81K per video and 63.4K total engagements—resulting in a 7.34% engagement rate. These numbers reflect not only the impact of strategic storytelling and audience-driven content but also the valuable skills I continue to develop in this role. I look forward to my continued growth at Mizzou.
