I've personally driven 1.7 Million+ impressions and counting, dramatically expanding Mizzou's digital footprint.
"Man on the Street" reels engage students with fun, spontaneous campus conversations. These videos blend entertainment and relevance to make key student success messages more accessible and relatable.
We create quick, high-impact videos by integrating timely trends and pop culture with university happenings.
This strategy has resulted in record performance. Examples below include a Mizzou x Lululemon launch video that has reached 180,000+ people and a Wicked-inspired post that connected deeply during finals week.
We design quick, digestible Instagram Stories that balance visual appeal with on-brand information. Examples include clear guides to six major student success centers and content using strategic copy to prepare students for career fairs.
Master of CapCut and Canva.
For video, I execute editing, sound design, and custom, accessibility-compliant templates/captioning in CapCut.
For graphics, I ensure brand consistency by developing eye-catching visuals and animations in Canva.
My contributions to Mizzou social media have resulted in exceptional audience performance:
Reach & Impressions: Generated over 1.7 Million impressions and achieved an average of 26,384 unique users reached per post across 41 pieces of content.
Engagement: Drove 66,359 total engagements and maintained an impressive 6.61% engagement rate.
Volume: Delivered 41 strategic posts in the reporting period.
