I designed and implemented the "Meet AASB" digital recruitment campaign, strategically timed for the first day of the academic year to maximize reach and generate immediate buzz. The creative assets: which included a "coming soon" teaser, yearbook-style photoshoot, a custom GIF opener and committee branding inspired by the Taylor Swift Eras Tour, drove exceptional engagement, achieving over 32,000 views on a 2,900-follower account. This established a new benchmark for organic, non-collaboration content performance and was overall an incredibly fun project, start-to-finish.
Honoring the Mizzou 18 and '39 Tradition
I managed the digital strategy for the university's top student honor: Mizzou 18 and Mizzou '39.
To build prestige and anticipation for the annual reveal, I designed and executed a strategic campaign featuring hype videos, teaser graphics and coordinated social media drops, ensuring these important traditions remained visible, yet mysterious and impactful across campus.
Collaborated with the Mizzou Alumni Association intern to produce a hype video that built anticipation, using mystery and prestige to elevate the allure of the award.
Created a sentimental reel to be posted following reveal asking recipients to describe their Mizzou Journey in just one word. What would your word be?
Designed 200+ personalized graphics for the organizations listed by nominees, allowing them to deploy teaser announcements across their own social media channels. Each graphic and social post contained the same message: A member of [X Organization] has been chosen for Mizzou '39. Who will it be?
I captured 2025 Mizzou 18 & '39 reveal photos using a Sony A7III, highlighting the excitement and prestige of the event. These images showcase the authentic reactions of recipients and the energy on Traditions Plaza that night.
