Honoring the Mizzou 18 and '39 Tradition
Mizzou 18 and Mizzou '39 are two of the University of Missouri’s most prestigious honors, recognizing students for their leadership and commitment to the university. Mizzou 18 celebrates 18 graduate and professional students, while Mizzou '39 honors 39 seniors who have made a lasting impact on campus, embodying the values and pillars of Mizzou.
The selection process remains a closely guarded tradition, building anticipation as the campus eagerly awaits the reveal. I played a key role in shaping this sense of prestige and mystery, crafting a strategic digital campaign: including hype videos, teaser graphics and coordinated social media drops to heighten excitement leading up to the big reveal.
Collaborated with the Mizzou Alumni Association intern to produce a hype video that built anticipation, using mystery and prestige to elevate the allure of the award.
Created a sentimental reel to be posted following reveal asking recipients to describe their Mizzou Journey in just one word. What would your word be?
Designed 200+ personalized graphics for the organizations listed by nominees, allowing them to deploy teaser announcements across their own social media channels. Each graphic and social post contained the same message: A member of [X Organization] has been chosen for Mizzou '39. Who will it be?
I captured this years Mizzou 18 & '39 reveal photos using a Sony A7III, highlighting the excitement and prestige of the event. These images showcase the authentic reactions of recipients and the energy on Traditions Plaza that night.
Looking Ahead: Growing AASB’s Digital Presence
My role as Vice President of Public Relations is still fresh, and I’m excited to continue expanding AASB’s reach.
My approach to Mizzou 18 & 39 Reveal was unique, bringing a new level of engagement to one of Mizzou’s most prestigious traditions.
In just my first month as Vice President of Public Relations, I successfully increased our social media reach by more than 766%. I plan to apply the same creativity and forward-thinking approach to AASB moving forward.
